"Opus" Nomikos K. & Co E.E. - Tsakalof 33

Society

http://societylimonta.com

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THE “NEVER” PHILOSOPHY

The philosophy Society espouses is very simple: it is never satisfied. An exclusive fabric, a valuable yarn, a colour never yet tried – for Society these are not points of arrival. They are staging posts on an odyssey of exploration.

“Mistreating” a cloth to obtain a new range of tactile and visual sensations, bringing together two fabrics no one ever dreamt of combining, rediscovering an ancient fibre (ramie for example) and putting it to an unusual use – everything Society “ought not to do” it tries, it tests out, and it does.

In much the same way, it gets its regular clientele to mix together its creations, so changing established rules and creating new, more intimate and personal, ones. Habit does not hold sway in the world of Society. Never.

THE STORY BEHIND THE PHILOSOPHY

The most intriguing stories often start with a question.

“Why not create something for ourselves, when all we have created so far has been solely for others?” The rumination is that of Limonta, a firm that started life in 1893 in Costamasnaga, near Lecco, in the heart of a textile heartland. Today it is one of the most prestigious among made-in-Italy operators, as well as being a necessary port of call for the most prominent designers of clothing and furnishing fabrics both in Italy and abroad.

The answer to that rumination is Society, a firm formed in 2000 and driven by the desire to try out innovative solutions in home couture. Robustly backed by the know-how and the technology of the Limonta Group, Society is currently in a position to afford the most priceless of modern-day luxuries: taking the time to think, to try things out, and to create.

As of 2006 its creations have been on display – as well as on sale – in Society stores, most prominently its flagship store in via Palermo 1, Milan, followed by those in Rome, Lecce, New York, Paris, Auckland, Double Bay (Australia) and – very soon – there will be one in London.