PITCH S.A. DIMOSION SCHESEON KAI EPIKOINONIAS - Evmolpidon 11

We believe in forming and utilizing a “Hub & Spoke” communications model if a company, or a brand, wishes its message(s) to be heard across different spectrums. This centralized methodology allows companies to speak directly to, deal with and collect info from a variety of sources. Many companies are currently using the “hub and spoke” formation as they responded to the corporate wide impacts of modern communications and social media interactivity, needing an easy-to-navigate place to host their company’s or brand’s content.

The Hub is the centralized area where all messages appear and spokes connect with to collect and refresh their content (usually a website). Spokes, on the other hand, are the vehicles that get the corporate or brand messages moving to reach the audiences selected. From the SoMe pages to a TV broadcast, the Spokes selected can be either permanent or ad-hoc, paid and/or organic.

Hub and Spoke provides centralized resources to businesses, units and departments. Corporations recognize that new technologies have impacted every single customer touchpoint, both in and outside an enterprise, and as a result a change was needed to respond to the new communications and social media era. This is the reason why companies select to launch a centralized cross functional “Hub” (a.k.a. the Center of Excellence) to be served by the various communication tools (Spokes), in alignment with a common set of communication rules, templates, software, and knowledge. Recently, we have experienced the transformation to the “Multiple Hub and Spoke” where decision making about communications & PR (including social media) shifts to the business units and geographies in place, in order to meet the specific needs of each community.